Joe The Plumber Revisited

Ever since John McCain discovered "Joe the Plumber," he has exalted "small business" owners -- inviting them to announce their professions on signs at rallies -- as the country's only virtuous economic movers.

But now McCain has begun to define the term upward, leaving no mogul or tycoon behind.

On Thursday in Sarasota, Governor Charlie Crist introduced J. Robert Long, the CEO of Marine Concepts as a "small businessman." The man McCain dubbed "Bob the Boat Builder" spent, as Crist noted, most of his career at Wellcraft Marine, which reported revenues of $67 million last year, according to Yahoo! Finance.

Last night in Colorado, Senator Lindsey Graham, a close friend of the McCains, described Cindy as "a great small businesswoman." Her "small" business -- Hensley & Co., a family-owned Anheuser-Busch distributor that is the third largest among the 800 in the country -- had revenues of nearly $200 million last year, according to Yahoo.

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All that comes to mind right now is, ironically, you can put lipstick on a pig but its still a pig.